Empire Financial Holding Company is a financial brokerage services firm serving institutional, retail and wholesale customers. The Companys business is conducted entirely through its wholly owned subsidiaries, Empire Financial Group, Inc., Advantage Trading Group, Inc. and Empire Investment Advisors, Inc. Empire Group is a securities broker-dealer that provides discount brokerage services to retail and institutional customers. Advantage is a securities broker-dealer that acts as principal in providing order execution services for independent broker-dealers and also acts as a clearing broker for its affiliate, Empire Group, and other broker-dealers. Advisors is a fee-based investment advisory service that offers its services to retail customers.