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Monday May 30, 06:41
Banks to benefit from card product innovation
(by Mark Riley)

Banks may benefit from the innovation in card products with $19 trillion in consumer, commercial cash and check expenditures in the payments market. Banks may lift their profits by offering innovative products that are based on open standards.

Card payment infrastructure allows banks to bring new products to market as quickly as possible. The importance of operational efficiencies is also very high as it supports transaction-based pricing and potentially accommodating card-processing operations that are brought in-house.

Flexible infrastructure is one of the points for the banks that are searching for successful payment card businesses. Banks may benefit from card-issuing and card-acquiring if tied up with prepaid cards that establish a new source of fee income while giving access to untapped customer segments.

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