New technology developed by Samsung will allow users of its new mobile phone enjoy the advantages of the next generation phone.

New SCH-V770 mobile phone has a seven-megapixel camera and can download and stream music like an MP3 player.

"This is the first time that 3G phones are getting close to being sexy and attractive," said Leif-Olof Wallin at the Meta Group, Sweden.

The new model is available to customers that try to buy a small phone with a powerful camera.

The display of SCH-V770 contains as many as 16 million colors. "To be quite honest, multimedia is more like an operator’s dream. The operators want to see people eying more services because they’re not content with just selling voice minutes," Wallin added. "Anything that consumes bandwidth on the networks is good for speedy operators."

Samsung says it expects to sell 100 million mobile phones this year, 16% higher than 86 million sold last year.