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Thursday March 17, 07:43
Vodafone 3G fails to recoupe ad-costs
(by Natali Novak)

Vodafone 3G fails to recoupe ad-costs

Vodafone mobile company is seeking for new target customers for its 3G in Britain. It has already attracted about 200.000 customers, which is a bit less than exacted. It means that recouping billions of pounds
spent on the ad campaign and product development will take some more time than the company planned.
UK original mobile companies - O2, Orange, T-Mobile and Vodafone - spent some Ј22.5bn on purchasing the licenses for the 3G spectrum usage.

Vodafone spokesman reports that the company is still on track to recruit 10 million 3G users in Europe and Japan by March 2006.

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