After weeks of dramatic bidding war, U.S. business software company Oracle Corp. managed to purchase Retek Inc. for $631, 11.25 per Retek share with its 56.1 million shares outstanding.

This Oracle’s acquisition signals about new stage in the long-term struggle for its ahead-running rival SAP, Europe’s largest software group.

At the moment, both Oracle and SAP stated that they are determined to extend their influence over the prosperous retail industry.

Retek is a leading software provider for retail companies, which now are are in the need of updated technologies. It provides data-servicing software for more than 200 customers in 20 countries, including high-profile U.S. retailers like Best Buy , Gap and Nordstrom. With its annual revenue of $174.2 million, Retek was certainly a big game for both hunters.

Celebrating the victory, Oracle Chief Executive Larry Ellison said the acquisition of Retek "strengthens our position in the retail applications market globally."

And the failure SAP on Tuesday cheered up its shareholders confirming that they wouldn’t benefit from the purchase of Retek, which price was surely too high.